The South’s Online General Store
From clever tees to homegrown goods, we bring the South’s style, humor, and heart straight to your door.
Featured products
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Boo Scootin' Boogie Tee
Regular price $27.00Regular price -
Bless Your Heart Tee
Regular price $27.00Regular price -
Don’t Unsweet My Tea
Regular price From $29.00Regular price -
Put the Braves Back on TBS
Regular price From $29.00Regular price -
Biscuit/Gravy ‘28
Regular price $29.00Regular price -
Nanner Puddin 28
Regular price From $29.00Regular price -
Deep South Mosquito Rodeo
Regular price From $29.00Regular price -
HISS - A Sound and Visual Spectacular
Regular price From $29.00Regular price -
Lightnin’ Bug Outdoor Illumination
Regular price From $29.00Regular price -
Boiled P-Nuts
Regular price From $29.00Regular price -
Southern Koozie 5 Pack
Regular price $20.00Regular price -
Hoot'n & Holler'n
Regular price From $29.00Regular price
Made in the South, Worn with Pride
Look for the “Made in the South” icon on select products. It means the design and manufacturing both happened right here in the South. It’s our way of keeping work close to home and celebrating Southern craftsmanship in every stitch.
Collections
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Made in the South
No shortcuts. No gimmicks. Every item in this collection is crafted with Southern...
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Hoot'n and Holler'n
Shirts that celebrate hospitality, heritage, hoots, and hollers
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Matt Mitchell Merch
Soft, Southern shirts (and more) straight from the mind of Matt Mitchell
